Data licensing case studies and real examples
See how creative libraries, news archives and publishing content became licensing products.
These independently researched examples explain the asset, licensed use, disclosed terms and limits of the evidence. Use them to prepare a dataset brief and questions for a prospective buyer.
Explore the examples
Shutterstock / OpenAI
Shutterstock and OpenAI: a multimodal data licensing example
A six-year license for creative libraries and metadata, with commercial terms undisclosed.
Read the deal, evidence and seller lessons →Associated Press / OpenAI
AP and OpenAI: licensing a news archive and election data
A text-archive collaboration followed by a separately announced election-results agreement.
Read the deal, evidence and seller lessons →Wiley
Wiley: reported revenue from AI content licensing
A publisher example with disclosed annual licensing revenue across multiple projects.
Read the deal, evidence and seller lessons →Read the evidence before comparing deals
An announced agreement establishes that a relationship was announced. Reported revenue provides a different milestone. Neither establishes your likely earnings. Compare asset scope, rights, duration and preparation obligations before treating two deals as similar.
Apply the examples to your own asset
Start with one collection your business can describe clearly. Inventory coverage, formats, metadata and known restrictions. Ask which use a buyer needs before preparing an export. Our assessment takes a description, not raw files.